make it bright
MAKE IT BRIGHT

MAKE IT BRIGHT
IS A NEW WAY TO LIVE LIFE,
SPORT AND STYLE.

BRIGHT DELIVERY CITY EDITION
BRIGHT DELIVERY CITY EDITION

The second chapter in the Bright Delivery campaign. A captivating city run: 30 minutes to make a delivery or the customer gets the shoes free.

State:
current
CITY TRAINER
CITY TRAINER

Personalised training reserved for women. Visit the site to find the location nearest you. Your trainer is waiting for you, be sure to come.

State:
coming soon
Country:
Italy
#RUNTONYC
#RUNTONYC

You don't need to be athletes, just be women. Take part in the #runtonyc competition and win the chance to run in the New York marathon.

State:
current
Country:
Italy
BRIGHT DELIVERY
BRIGHT DELIVERY

70 runners, 10 nationalities, 1500 km together to deliver a pair of shoes.

State:
ended

IT'S NOT ABOUT
THE FINISH LINE,
IT'S NOT ABOUT
THE STRUGGLE,
IT'S NOT ABOUT PAIN.
IT'S ABOUT JOY,
IT'S ABOUT
MAKING IT BRIGHT

Watch video

Make it Bright means a new way to live life, sport and style. It is something more than a claim, it is an attitude, a call to action to join Diadora on its journey of self-discovery and innovation.

Diadora’s aim is to do everything in a bright way, which means turning ordinary, everyday acts into extraordinary ones.

MAKE IT BRIGHT
is a project
DIADORA Go to online store