make it bright
MAKE IT BRIGHT

MAKE IT BRIGHT
IS A NEW WAY TO LIVE LIFE,
SPORT AND STYLE.

CITY TRAINER
CITY TRAINER

Personalised training reserved for women. Visit the site to find the location nearest you. Your trainer is waiting for you, be sure to come.

State:
coming soon
Country:
Italy
#RUNTONYC
#RUNTONYC

You don't need to be athletes, just be women. Take part in the #runtonyc competition and win the chance to run in the New York marathon.

State:
current
Country:
Italy
BRIGHT DELIVERY CITY EDITION
BRIGHT DELIVERY CITY EDITION

The second chapter in the Bright Delivery campaign. A captivating city run: 30 minutes to make a delivery or the customer gets the shoes free.

State:
current
BRIGHT DELIVERY
BRIGHT DELIVERY

70 runners, 10 nationalities, 1500 km together to deliver a pair of shoes.

State:
ended

IT'S NOT ABOUT
THE FINISH LINE,
IT'S NOT ABOUT
THE STRUGGLE,
IT'S NOT ABOUT PAIN.
IT'S ABOUT JOY,
IT'S ABOUT
MAKING IT BRIGHT

Watch video

Make it Bright means a new way to live life, sport and style. It is something more than a claim, it is an attitude, a call to action to join Diadora on its journey of self-discovery and innovation.

Diadora’s aim is to do everything in a bright way, which means turning ordinary, everyday acts into extraordinary ones.

MAKE IT BRIGHT
is a project
DIADORA Go to online store